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What Cannes 2025 Got Right (and Missed) About Brand

What Cannes 2025 Got Right (and Missed) About Brand

By Sam Carter, CEO of Fospha

Sam Carter
Sam Carter
Weekly NewsletterWeekly Newsletter
The Wrap Up Newsletter | 💳 Gifting Gets Digital — Are You Ready?

The Wrap Up Newsletter | 💳 Gifting Gets Digital — Are You Ready?

Plus: This Father’s Day Ad Nailed It😂

Rafe Houston
Rafe Houston
Weekly NewsletterWeekly Newsletter
The Wrap Up Newsletter | How Leading Gifting Brands Are Using Brand Spend to Boost AOV🎁

The Wrap Up Newsletter | How Leading Gifting Brands Are Using Brand Spend to Boost AOV🎁

Plus: How to turn corporate gifts Into 1100% ROI moments🏆

Rafe Houston
Rafe Houston
Weekly NewsletterWeekly Newsletter
The Wrap Up Newsletter | 🎁 Gifting Brands Are Undervaluing YouTube’s Power—Here’s Why

The Wrap Up Newsletter | 🎁 Gifting Brands Are Undervaluing YouTube’s Power—Here’s Why

Plus: NRF forecasts $24B in Father’s Day spend—here’s how to stand out with meaningful gifts

Rafe Houston
Rafe Houston
Weekly NewsletterWeekly Newsletter
The Wrap Up Newsletter | 🏢 $236B Corporate Gifting Market: Are You In Yet?

The Wrap Up Newsletter | 🏢 $236B Corporate Gifting Market: Are You In Yet?

Plus: Why brands using YouTube & Demand Gen grow 32% faster📈

Rafe Houston
Rafe Houston
Weekly NewsletterWeekly Newsletter
The Wrap Up Newsletter | 📹 Apple Just Raised the Bar for Emotion-Driven Campaigns

The Wrap Up Newsletter | 📹 Apple Just Raised the Bar for Emotion-Driven Campaigns

Plus: 🎁 New Data: Brand Spend = Higher AOV (Here’s the Proof)

Rafe Houston
Rafe Houston
Weekly NewsletterWeekly Newsletter
The Wrap Up Newsletter | 💬 Tiffany’s “Strong Like Mom” Campaign Nails Emotional Gifting

The Wrap Up Newsletter | 💬 Tiffany’s “Strong Like Mom” Campaign Nails Emotional Gifting

Plus: 🛍️ Personalized Gifting Market To Reach $14.5B by 2030

Rafe Houston
Rafe Houston
Weekly NewsletterWeekly Newsletter
The Wrap Up Newsletter | Mother’s Day Gifting Goes Luxe 💐

The Wrap Up Newsletter | Mother’s Day Gifting Goes Luxe 💐

Plus: 📊 Pinterest & Meta’s New Marketing Musts

Rafe Houston
Rafe Houston
Weekly NewsletterWeekly Newsletter
The Wrap Up Newsletter | 📦 Shopify Checkout in ChatGPT?

The Wrap Up Newsletter | 📦 Shopify Checkout in ChatGPT?

Plus: 📢 Meta vs Google Ads for D2C - Which Should You Focus On?

Rafe Houston
Rafe Houston
Weekly NewsletterWeekly Newsletter
The Wrap Up Newsletter | The Rise of CTV Advertising📺

The Wrap Up Newsletter | The Rise of CTV Advertising📺

Plus: 🧧 Gift Cards Are Back (and Bigger Than Ever)

Rafe Houston
Rafe Houston
Weekly NewsletterWeekly Newsletter
The Wrap Up Newsletter | Don’t Put All Your Eggs in One Channel

The Wrap Up Newsletter | Don’t Put All Your Eggs in One Channel

Plus: 🔍 Fospha tops the charts - this week’s must-know AdTech tools

Rafe Houston
Rafe Houston
Weekly NewsletterWeekly Newsletter
The Wrap Up Newsletter | 🧠 Outthink Last Click Attribution

The Wrap Up Newsletter | 🧠 Outthink Last Click Attribution

Plus: 📦 PMAX Budgeting for Gifting Brands—What Works?

Rafe Houston
Rafe Houston
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