The Wrap Up Newsletter | 🏢 $236B Corporate Gifting Market: Are You In Yet?

New Research 🧐

Brands Doing This are Growing 32% Faster

Google's YouTube and Demand Gen are soaring as the fastest-growing Google Ad channels year-over-year. Why are brands betting big on them in 2025?

Fospha's analysis of over $500M in ad spend across hundreds of brands reveals why. From accelerated revenue growth, to boosted Amazon sales and higher AOV - brands going full-funnel in Google are winning big.

For the full research and a step-by-step guide to maximizing these channels, download the free resource now!

Sector Spotlight 🎥

LUXURY GIFTING TRENDS

Exquisite Gift Ideas for Coffee Lovers Seeking Design, Luxury, and Premium Taste

With coffee culture reaching diverse consumer segments, Wirecutter’s curated list of 36 top gifts for coffee aficionados highlights emerging product trends, from artisanal brewers and global bean subscriptions to premium accessories. Marketing professionals gain actionable insights into evolving consumer preferences, fostering targeted campaigns in eCommerce, gifting, and specialty retail. This guide underscores experiential gifting’s growing appeal and opportunities for differentiation in competitive markets.

ECOMMERCE GIFT STRATEGIES

Best Selling Products For Mother’s Day in 2025 | Gift Ideas to Sell & Shop

Mother’s Day drives substantial eCommerce sales, with product trends for 2025 highlighting apparel, beauty, customizable gifts, wellness, and personalized jewelry. Marketers targeting this holiday should prioritize emotionally resonant, practical, and micro-personalized items, leveraging tools like GemPages to craft optimized store experiences and drive conversion. This approach aligns with evolving consumer behavior and is critical for maximizing seasonal eCommerce revenue.

GIFT CURATION

Discover Affordable Luxury With Curated Gift Baskets Under $60 For Every Occasion

Baskits' curated selection of gift baskets under $60 targets budget-conscious consumers seeking meaningful gifting solutions, with customizable options catering to diverse occasions and preferences. For marketers, this strategy exemplifies how affordable, high-quality offerings and personalization can drive customer engagement and brand differentiation in competitive gifting markets.

CORPORATE GIFTING STRATEGY

Corporate Gifting Fuels Business Growth In The $236 Billion Gift Industry

Corporate gifting, a $236 billion industry, offers significant opportunities for marketers seeking to drive business growth and increase sales by effectively incorporating gifting into their marketing mix. Donna Bender’s content provides actionable ideas and inspiration specifically tailored for professionals looking to maximize campaign value in this space. For marketers, adopting thoughtful gifting practices translates into measurable brand and revenue impact.

BRAND REPRESENTATION

Culturally Inspired Gift Wrap Celebrates Identity and Empowers Detroit Communities

Cleras Creative Gifts identified a market gap for culturally representative gift wrap and translated it into product innovation, driving inclusion and economic opportunity in Detroit. For marketers, this case highlights how recognizing underserved cultural niches, building authentic brand purpose, and investing in community-oriented job creation can yield both commercial and social impact.

Influencer Corner 📢

Still at The Lead Summit? Don’t miss this 👇

The Lead Summit is underway—and our exclusive drinks reception is happening tomorrow.

We’re bringing together some of the smartest minds in commerce for one evening of sharp conversation and good wine in NYC’s FiDi district.

⏱ Thursday, 29 May | 4:30 PM (evening of Day 2)
📍 Wine Bar just 15 mins walk from TLS conference venue – exact location shared upon RSVP Confirmation

Have a look at some of the brands that joined us before:

Optimization Hub ⚙️

INNOVATIVE AD STRATEGIES

Performance Max Gains Asset Testing, Expanded Negatives, and Precise Search Term Reporting

Google’s Performance Max updates provide marketers with in-campaign asset AB testing, support for up to 10,000 negative keywords, and a comprehensive Search Terms Report—transforming campaign optimization and control. These features are essential for eCommerce professionals seeking granular campaign management and actionable data-driven decision-making.

DIGITAL AD PREFERENCES

UK And US Digital Ad Preferences Highlight Video, Humor, And Influencer Impact

Adobe’s survey reveals that UK audiences are more skeptical of influencers and less responsive to emotional ads compared to the US, yet video remains the most effective ad format in both markets. US consumers have a higher propensity to act immediately on ads, while ad blockers are primarily used to minimize pop-ups. Marketers targeting these regions should prioritize video content and humor, and adjust influencer and emotional messaging based on regional trust levels.

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