The Wrap Up Newsletter | How Leading Gifting Brands Are Using Brand Spend to Boost AOV🎁

Editor’s Pick 🌟

The Secret to Higher AOV Revealed 🤯

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MEMORABLE GIFTING STRATEGIES

Creative Gifting Ideas to Transform Business Relationships Into Memorable Experiences

In B2B marketing, leveraging unexpected gifting, such as custom branded items linked to specific occasions like Pi Day or National Coffee Day, creates memorable brand connections and high ROI—exemplified by LexisNexis achieving 1100% ROI. Embracing gifting throughout the year, not just during peak seasons, enhances client engagement and fosters lasting relationships, making it crucial for marketers aiming to stand out.

CORPORATE GIFTING ETIQUETTE

Mastering Corporate Gift Etiquette with Essential Dos and Don'ts for Business Success

Corporate gifting, a $140 billion industry, hinges on appropriateness, timing, and cultural sensitivity to fortify business relationships. Avoid common pitfalls like overspending or generic gifts, and align choices with company values to enhance brand perception and ensure compliance with legal guidelines.

LUXURY MERCHANDISING STRATEGIES

Hook Versus Big Ideas In Luxury Merchandise Why Your Gifts Are Overlooked

In luxury merchandising, a strong "big idea" captures the essence of a collection, while a "hook" draws immediate attention, crucial for marketing success. Premium brands like Hermès and Tiffany & Co. effectively use both to create lasting consumer impact. Marketers should ensure their products align with these principles to foster consumer loyalty and enhance brand presence.

CUSTOMIZED JEWELRY SALES

Evry Jewels Achieves $465K in 2.5 Months With Jewelry Box Bundles

Evry Jewels achieved a $465K revenue boost in 2.5 months by implementing a "Build-Your-Own-Jewelry-Box" strategy, enhancing customer engagement and increasing average order value. This tactic successfully leveraged under-discovered inventory and seasonal marketing opportunities, proving effective in the competitive jewelry market. Marketing professionals can draw strategic insights from this approach for bundling, maximizing revenue, and optimizing product visibility.

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INCLUSIVE MARKETING

Pride 2025 and the Retail Balancing Act

Brands dialing down Pride campaigns in 2025 risk more than bad PR—85% of LGBTQ+ consumers say they’ll spend elsewhere if inclusion efforts are dropped. This year’s approach is quieter but more considered: Levi’s focuses on safe public spaces, MAC commits $1M to LGBTQ+ causes, and Nike co-designs sneakers with queer athletes. Flashy rainbows are out; sincerity and year-round support are in.

SOCIAL MEDIA MARKETING

Pinterest Enhances Pin Recommendations with New TransActV2 Ranking Model

Pinterest's updated TransActV2 ranking model significantly enhances user engagement by analyzing 16,000 user actions, compared to the previous 100 actions, resulting in a more personalized experience. The model's improvements include a 2x increase in re-pin actions, 12.8% fewer Pin hides, and more diverse timelines, making it essential for marketers to revisit Pinterest as a potential platform for brand engagement. These enhancements underscore Pinterest's growing strategic relevance for brands seeking personalized interactions and higher user engagement.