The Wrap Up Newsletter | Fospha’s Halo Effect Research Exposes What Really Worked This Prime Day

Prime Day Exclusive 📦

Prime Day: Big Win or Wakeup Call?

Prime Day 2025 smashed records. Extended to four days, it generated $24.1B in U.S. online sales — a 30% year-on-year surge.

But as brands dive into retros and kick off BFCM planning, one question looms: what actually worked? Which channels truly drove conversions — and how can we know?

That’s where understanding cross-channel halo effects becomes essential. New research from Fospha sheds light on how different platforms influence conversions across both DTC sites and Amazon.

TikTok leads with an 80% uplift in ROAS when Amazon sales are included, followed by YouTube (48%) and Meta (46%). These platforms ignite discovery and spark intent that may convert later — whether on your DTC site or on Amazon. Without visibility into cross-channel halo effects, that impact remains invisible.

👉 Explore Fospha’s Halo Effect research to uncover what really drove your Prime Day results.

Sector Spotlight 🎥

PROMOTIONAL STRATEGY

Key Qualities When Choosing Your Promotional Products Supplier

Selecting a promotional products supplier requires considering their ability to align with your brand’s strategy, deliver quality, ensure ethical sourcing, and provide tailored solutions. A trusted supplier enhances brand recall and loyalty through well-designed items, impacting marketing effectiveness. Smart partnerships with such suppliers assure brand consistency and optimize promotional outcomes for marketing professionals.

GIFT INDUSTRY INSIGHTS

2025 UK Gift Industry Insights SEO Social Media and Brand Performance Analysis

The 2025 Gift Industry Analysis identifies key trends in the UK market, focusing on online retail metrics like search demand, reviews, and visibility. It highlights leading brands such as Moonpig and Funky Pigeon, pinpointing untapped keyword opportunities for marketers aiming to boost eCommerce performance. This insight-driven report offers actionable strategies for enhancing online presence by optimizing page speed, leveraging high-volume keywords, and addressing customer trust signals.

GIFT CARD MARKETING

Gift Cards As Essential Marketing Tools - Choosing Between Paper Plastic And Digital

Gift cards serve as effective marketing tools with options varying in environmental impact and customer appeal—paper cards are eco-friendly yet less durable, plastic cards offer longevity but harm the environment, and electronic cards provide convenience but lack personal touch. Businesses should balance practicality and brand image when choosing gift card types to foster new customer engagement and enhance existing relationships.

INCENTIVE PROGRAMS

Gift Cards Lead as Most Popular Incentive in Business Reward Programs

Gift cards dominate incentive programs, with 60% of executives predicting growth in their use, driven by flexibility and consumer demand. This tool surpasses travel and merchandise incentives, highlighting its effectiveness for customer and employee engagement. Digital gift cards, specifically, provide cost-effective, scalable solutions for global initiatives.

Optimization Hub ⚙️

ECOMMERCE STRATEGIES

What Retailers Need to Know About Google's Changing Search Landscape in eCommerce

Google's evolving search landscape demands that eCommerce businesses prioritize structured data, mobile performance, and site speed to maintain visibility and competitiveness.

The AI-powered Search Generative Experience emphasizes clarity in product listings, with schema markup becoming crucial for ranking. To succeed, retailers must adopt a search-first approach, ensuring compatibility with Google's preferences to effectively reach their target audience.

RETAIL MEDIA STRATEGY

Retail Media’s Mid-2025 Reality: Why Advertisers Are Going All in on Full-Funnel

Retail media continues its growth in 2025, with advertisers focusing on full-funnel strategies across various platforms. As Amazon leverages its data dominance, competitors like Walmart and Instacart strive for their share. The landscape demands a unified approach to brand and performance budgets, emphasizing data-driven decisions and measurement incentives.