The Wrap Up Newsletter | Shanghai Gift Fair Unwraps Fresh Market Insights

CommerceNext Recap 🔈

What CommerceNext Taught Us About Brand

CommerceNext called it out: over-investing in conversion-led tactics is starving brands of future growth.

As Dom Devlin explained:

Fospha’s Glow reveals how brands like Sweaty Betty link early signals (branded search, engaged visits) to revenue down the line — giving marketers the ammo they need to defend brand budgets.

Download The Glow Report and discover how top brands are measuring their brand marketing in 2025

Wrap-Up Radar 🎁

GIFT INDUSTRY OPPORTUNITIES

Gifts and Home Products Fair in Shanghai Powers New Growth Opportunities

The 7th Shanghai International Gifts and Home Products Fair, held at the Shanghai New International Expo Centre, stands as a major sourcing platform with 1,500 exhibitors focusing on Mid-Autumn Festival gifts, fragrances, and more, highlighting opportunities for marketers to explore IP-based cultural and trendy products. Emphasizing eCommerce platforms and scenario-based exhibitions, this event offers strategic insights into consumer preferences, marking a valuable opportunity for marketers to capitalize on emerging trends. As the fair facilitates business matching with 40,000 professional buyers, marketers gain key insights into customization services and advanced technologies such as 3D printing.

BRAND BUILDING

Personalized Gifting Enhances Client Connections While Increasing Brand Loyalty

Personalized gifting by small businesses fosters client relationships and brand loyalty through meaningful, useful presents like engraved cutting boards, turning transactions into memorable experiences. With increased competition, these gestures resonate deeply, creating emotional bonds that traditional advertising cannot replicate. Small businesses leverage these thoughtful gifts as strategic marketing tools to enhance customer retention and referrals.

GLOBAL GIFTING STRATEGY

Enhance Engagement with Giftsenda; A Global Platform for Meaningful Connections

Giftsenda enhances global engagement strategies, offering marketing professionals a seamless, automated gifting platform targeted to increase client interactions and loyalty across 200 countries. By blending CRM integration with personalized and efficient outreach, Giftsenda enables businesses to maintain meaningful connections without logistical burdens. The platform's focus on operational efficiency and thoughtful touchpoints supports marketing teams in creating lasting client impressions, aligned with strategic growth objectives.

DIGITAL MARKET GROWTH

Moonpig Group PLC Leads Digital Greeting Cards with Growth in Subscriptions and AI Innovation

Moonpig Group PLC excels in the digital greeting card market with a 9% revenue increase and 27.6% EBITDA margins through subscription growth, AI personalization, and international expansion. This approach not only stabilizes cash flow but also enhances customer engagement, thereby confirming its potential as a resilient market leader. Given the projected growth and digital focus, Moonpig's strategies offer practical insights for marketing professionals looking to capitalize on industry trends.

Optimization Hub ⚙️

DTC MARKETING EVOLUTION

The State of DTC Marketing in 2025

DTC marketing in 2025 focuses on optimizing data and automation to enhance ROI and adapt to increasing costs and tech complexities. Brands invest in sophisticated tech stacks and prioritize first-party data to refine digital and in-store strategies, driving conversions through channels like social media and email.

VIRAL MARKETING STRATEGIES

Mastering TikTok Trends to Boost Sales and Connect With Audiences Globally

Marketers increasingly leverage TikTok's viral trends to boost sales, utilizing tools like the TikTok Creative Center and Creator Academy. The platform's participatory culture and algorithm favor creative and authentic brand engagement, enabling even small brands to achieve rapid growth by navigating trending content efficiently. Understanding these dynamics is essential for marketers seeking impactful digital presence and engagement.