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  • The Wrap Up Newsletter | 🛍️ Swag That Actually Works: 2025’s Top Employee Gifts

The Wrap Up Newsletter | 🛍️ Swag That Actually Works: 2025’s Top Employee Gifts

Plus: 🎯 Are you falling for the last click trap?

Author

Rafe Houston
July 23, 2025 • Estimated Reading Time: 5 minutes

Welcome to The Wrap Up, your weekly newsletter for gifting eCommerce professionals.

Attribution Angle 🎯

The Biggest Mistake This Agency Sees 😬 | Jamie Bolton

Dan Sava from Neon Growth breaks down why so many brands are trapped in a cycle of over-investing in bottom-of-funnel (BOF) tactics.

The root cause? Overreliance on Last Click attribution — a model that ignores how awareness and consideration channels influence the final conversion. When only the last interaction gets credit, BOF looks like the hero. But it’s a distorted view that leads to skewed budgets and missed growth opportunities.

To truly grow, marketers need clarity across the full customer journey. That means measuring impact at every stage — from brand discovery to final conversion — and understanding how channels work together, not in isolation.

👉 Ready to measure the full funnel and grow?

Specialty Bites 🍪

MARKETING INNOVATION

Michael W. Chauya outlines 40 strategies for boosting business profitability in 2025, beginning with a professional website redesign. These strategies serve as practical marketing approaches, emphasizing the importance of smart digital presence and engagement for business growth. Marketing professionals can leverage these insights to align their strategies with industry trends for enhanced business performance.

CORPORATE GIFTING STRATEGIES

Branded gifts now act as strategic tools, driving engagement and loyalty while aligning with sustainability. By catering to employee preferences, companies enhance their brand visibility and retention, critical against low engagement rates in 2025. Brandscape facilitates streamlined swag procurement, offering customized solutions for contemporary workplace needs.

Brandscape

TRADE SHOW INSIGHTS

The 65th Home and Gift show in Harrogate draws nationwide buyers, spotlighting exhibitors like Malissa J and Nova Leathers. It offers industry professionals insights into trends in handbags, jewelry, and accessories, essential for marketers adapting to consumer demands this season.

GiftsToday

VISUAL MERCHANDISING EXCELLENCE

Atlanta Market's summer edition recognized six exceptional temporary exhibitors for outstanding booth designs that enhance visual storytelling and branding, crucial for market differentiation. Highlighted categories include Best of Show, Best Product Merchandising, and Best Storytelling, each offering strategic inspiration for marketers focusing on consumer engagement and display impact, with potential lessons in effective visual communication.

Gifts & Decorative Accesories

Optimization Hub ⚙️

RETAIL ANALYTICS

Leveraging AI and first-party data revolutionizes in-store retail media measurement, enabling precise targeting and actionable insights. Marketers now have the tools to analyze shopper engagement with campaigns, directly connecting them to sales and refining strategies in real time. With the integration of advanced analytics, marketers can optimize the full customer journey, making in-store media more strategic and effective.

ECOMMERCE MARKETING

The weekly Google Ads audit checklist offers eCommerce marketers a structured, detailed approach to optimizing ad accounts, monitoring core performance metrics, and addressing disapproved products. By focusing on various performance levels and time frames, marketers can identify and address trends, ensuring efficient budget allocation and better campaign results.

ClickZ is a ClickZ Media publication in the DTC eCommerce division