Ninja Targets Baby Registries For Customer Growth

The Wrap Up

Here's what's happening this week in the world of e-commerce and gifting:
- Ninja taps baby registries to acquire new parents.
- Starbucks leans on Hello Kitty to spark holiday demand.
- Paytronix and Qu unify loyalty, gift card, POS data.
- Prime Day discounts gift cards, lowering CAC this week.
- Returnable packaging slashes shipping waste and unit costs.

⏱️The 3 Moves That Decide Who Wins Peak 2025

Every brand talks about “winning Peak.” Few actually do. In this short video, Fospha’s Aidan Gadd breaks down the 3 moves that decide who comes out on top in Peak 2025.

👉Watch the video to see the 3 moves

📌WEEKLY MUST-KNOWS

CUSTOMER ACQUISITION
Ninja Taps Baby Registries To Fuel Customer Acquisition

Ninja partnered with Babylist and other registries to land appliances on “less traditional” wishlists via custom editorial, influencers, CRM and on-site placements. The play reaches high-intent life-event shoppers before RMNs bid them up, offering a lower-CAC path into young-family households. Driven by Ninja under SharkNinja’s rising ad spend, affecting brands vying for gift guide and registry real estate.

SEASONAL LAUNCHES
Starbucks Unveils Holiday Menu And Hello Kitty Collaboration

Starbucks will launch its 2025 holiday menu on Nov. 6 and roll out a Hello Kitty collaboration spanning plush, drinkware and gift cards, with Red Cup Day expected mid-November. The licensed drop turns seasonal beverages into gifting moments and limited-merch demand spikes that lift AOV and footfall. Led by Starbucks and Sanrio, with implications for Q4 collaborations and giftable merch planning.

BRAND PARTNERSHIPS
Lipton And Nate’s Honey Launch Omnichannel ‘Sweetest Duo’ Campaign

Lipton and Nate’s Honey kicked off a fall co-marketing program with in-store and digital displays, influencer partnerships, ambassador kits and tasting events. The tie-up amplifies category cross-sell, targets lower- and zero-sugar occasions, and blends shopper and creator spend for conversion. Driven by both brands’ shopper marketing teams, with retailers, affiliates and creators in the mix.

LOYALTY TECH
Paytronix And Qu Connect Loyalty, Gift Cards And POS
Paytronix and Qu integrated loyalty and gift card programs with Qu POS, enabling unified customer data and real-time offers across in-store, drive-thru, kiosk, mobile and web, backed by edge-powered uptime. Consolidating these systems reduces data silos and protects promotions during outages, sharpening personalization and gift card revenue. Impact hits QSR and fast casual operators, loyalty leads and CX teams.

⚡QUICK READS

Prime Day Gift Cards Go 20% Off: Amazon’s October Prime Day is selling $50 cards for $40 across brands, a fast lever for acquisition, breakage margin and holiday list-building.(More)

Compostable Cups Become Default For Hot Drinks: Compostable, heat-retaining cup innovations are moving mainstream, signaling packaging sustainability is now table stakes for beverage gifting and cafe programs.(More)

Returnable Transit Packaging Cuts Costs And CO2: Reusable crates and totes can reduce shipping emissions by 40–60% while improving warehouse efficiency, a pragmatic path to greener DTC fulfillment economics.(More)

Personalized Gifting Demand Keeps Climbing: Forecasts call for 8.5% CAGR through 2033 as AI customization and AR previews scale, pressuring brands to upgrade PDPs and on-demand operations.(More)

ClickZ is a ClickZ Media publication in the DTC eCommerce division