The Wrap Up Newsletter | 🎄Christmas in July: launch promos buyers can’t ignore

Retail’s New Reality 🛍

New Research Uncovering Halo Effect Impact on Amazon and TikTok Shop

Retail growth is no longer confined to brand .com websites. Fospha’s newest report shows customers are shopping across a fragmented mix of web, Amazon, and TikTok Shop, and the data proves it.

In their analysis of $176M in ad spend, Fospha’s research found that:

But the report’s biggest finding? 42% of Amazon sales are influenced by ads on TikTok, Meta, Google, and Snap. Traditional tools miss this impact completely.

To solve this, Fospha built Halo. The report demonstrates how Halo’s daily, full-funnel measurement unifies .com and marketplace performance into a single view, capturing the true cross-channel impact of marketing with Unified ROAS [(Web + Amazon Revenue) / Channel Spend].

👉 Download Fospha’s Halo Report: Measure and Grow .com and Beyond to explore the full data and insights.

Sector Spotlight 🎥

CHRISTMAS PROMOTIONS

18 Christmas Promotion Ideas to Boost Holiday Sales

CleverTap explores 18 Christmas promotion ideas to boost holiday sales, highlighting targeted discounts, festive bundles, and emotionally engaging campaigns. These tactics enhance brand visibility and customer loyalty. This is vital for marketers seeking to capitalize on the lucrative holiday shopping season.

MARKET TRENDS

Five Standout Trends from This Month's Atlanta Market in Gifts & Decor

Atlanta Market revealed five emerging décor trends: fruit-themed items, innovative candle holders, book-inspired products, versatile bows, and patriotic designs. These trends offer marketing professionals insights into consumer preferences, suggesting potential areas for product development and promotional campaigns.

TRADE SHOW SUMMARY

Gifts World Expo 2025 Concludes Successfully with Impressive Attendance and Business Interaction

Gifts World Expo 2025 saw 35,822 attendees, highlighting strong business interactions and industry growth, crucial for marketers targeting the taste for differentiated gifting segments such as electronics and sustainable products.

Optimization Hub ⚙️

RETAIL INNOVATION

Google Introduces AI-Powered Business Review Summaries in Chrome for Enhanced Shopping

Google's new feature in Chrome displays AI-generated summaries of online store reviews, accessible by tapping an info icon next to the URL. This tool, listing star ratings and summaries, offers consumers a straightforward view of retailer reputations. It's vital for brands to ensure positive Google reviews to influence purchase decisions, as this feature prominently highlights customer feedback during site visits.

DIGITAL MARKETING STRATEGIES

Marketing Tips for Uncertain Times

In times of economic uncertainty, maintaining marketing efforts on Pinterest is crucial for long-term success, as the platform reaches a broad, actively shopping audience.

By leveraging awareness campaigns, performance marketing solutions, and AI-driven tools, marketers can optimize engagement with high-intent shoppers while emphasizing value-based messaging to align with changing consumer budgets.