Shopify gift cards go truly global

Plus: Amcor unveils lighter, recyclable packaging for Q4

Author

Rafe Houston
September 11, 2025 • Estimated Reading Time: 3 minutes

The Wrap Up

Here's what's happening this week in the world of gifting and DTC commerce:
- Shopify gift cards finally go multi-currency, localized
- Amcor unveils lighter, recyclable packaging for Q4
- Awards-season gifting suites return

Peak isn’t won with a last-minute conversion push. Fospha data proves that the strongest brands plan full-funnel, measure what platforms miss, forecast into channels with headroom, and track daily performance with confidence.

The Peak Playbook 2025 distills five lessons from Fospha data, including how Footasylum unlocked +32% blended revenue YoY last BFCM, so you can enter Peak ready to win.
Swipe through for the highlights.

📌WEEKLY MUST-KNOWS

Givy launched fixed, localized denominations for gift cards across currencies on Shopify and Shopify Plus, removing conversion quirks and exchange-rate drift. Cleaner price presentation and consistent redemption value should lift conversion and reduce CS friction in international markets. Timely for Q4 when gift cards can drive up to 30% of category revenue.

Macy’s named Christian Siriano Creative Director and Curator for I.N.C.’s fall collection, including limited T-shirts, one-of-a-kind blazers and a couture dress to be auctioned for charity. Designer-led, scarcity-driven drops create PR heat and gifting appeal ahead of NYFW. Useful signal for brands pairing private label with celebrity design to drive premium price points and earned media.

Small retailers report rising import costs and are pulling holiday orders forward amid tariff uncertainty, with Deloitte data showing earlier buys and supplier shifts. Expect higher shelf prices, tighter assortments and more stockouts during peak weeks. Impact hits DTC brands reliant on imported materials, independent shops and price-sensitive shoppers.

⚡QUICK READS

Amcor Debuts Recycle-Ready Packaging For Peak Season: New mono-material closures, lightweight containers and PCR-rich films can lower freight costs and help brands hit sustainability targets before holiday volume spikes.(More)

Awards-Season Gifting Suites Return: Heather Marianna’s celebrity event underscores experiential seeding as a fast path to UGC, list growth and high-intent shoppers in luxury beauty and accessories.(More)

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