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Coffee Mate Launches Harry Potter Creamers With Pop-Up

Plus: Target taps British heritage design to refresh small-appliance gifting

Author

Zihan Lyu
August 20, 2025 • Estimated Reading Time: 6 minutes

The Wrap Up

Here's what's happening this week in the world of gifting eCommerce and retail:
- Target lands Haden x Magnolia small appliances in-store
- Hisummer pushes flameless warmers for safer seasonal décor
- AI toys raise privacy and social development risks

💸 The $200B Miscalculation Marketers Can’t Afford

On stage at eTail Boston, Fospha’s Chief Product Officer, Dom Devlin, warned that retail’s reliance on last-click metrics is outdated, and it’s costing brands $200 billion in under-credited sales.

The missed connection is clear: shoppers often discover on TikTok, Meta, or Snap, but complete their purchase on Amazon, Walmart, or Target. Traditional attribution frameworks rarely connect those dots. As a result, channels that spark demand are stripped of credit, while budgets overweight the “closers” - whether or not they truly created the sale.

Dom called this the bottom-of-funnel trap: over-investing in channels that finish the purchase while underfunding those that generate demand. The fallout is higher acquisition costs and shrinking pipelines of future customers.

Fospha’s Halo platform was built to break that cycle. By integrating marketplace and DTC sales into one unified ROAS, it captures the full impact of discovery spend across the funnel. For brands like Nécessaire and Give Me Cosmetics, that visibility has unlocked the confidence to double down on demand generation while protecting profitability.

📥Download Fospha’s Halo Report to see how leaders are funding growth where it really starts.

📌WEEKLY MUST-KNOWS

British heritage brand Haden launched a Target‑exclusive Hearth & Hand with Magnolia collection spanning kettles, toasters and an air fryer in a retro cream finish. The design-first collaboration lands ahead of peak gifting, creating new on-shelf storytelling and accessible price points in a high-frequency channel. Target, Magnolia and Haden drive the move; home and gifting brands should watch format, palette and DPA-ready creative cues.

Tony’s Chocolonely and Gebr. Heinemann rolled out an 8‑bar travel retail exclusive with €1 per purchase funding the Chocolonely Foundation’s programs in Ghana and Côte d’Ivoire. The SKU fuses cause marketing with an airport gifting format, primed for dwell-time conversion during peak travel.

US brand Hisummer introduced two halogen-based flameless candle warmers for fall and holiday, citing safety, sustainability and 1.2M recent creator views. The decor-meets-fragrance format is built for hostess and seasonal gifting while reducing fire risk. DTC and marketplace sellers can bundle with candles and lean into UGC plus safety-led copy.

Nestlé’s Coffee mate released two limited Harry Potter creamers nationally and is staging a two‑day Honeydukes‑themed café pop‑up in Chicago. The play blends licensed IP with IRL theater to drive trial, UGC and scarcity ahead of Back to Hogwarts.

⚡QUICK READS

AI Toys Raise New Privacy and Play Questions: AI-enabled toys promise personalized learning but heighten data and social-development risks, signaling content guardrails and compliance work for kid-focused gifting brands. (More)

Back-To-School Care Packages Drive Early Gifting: College care package guides highlight August timing and assortments from snacks to wellness kits, ideal for AOV‑boosting add‑ons in BTS campaigns. (More)

🧐 What Does Brand Building Really Mean in eCommerce?

I had an engaging conversation with Alex Brownsell for the latest episode of the WARC Podcast. | Sam Carter, CEO at Fospha

We discussed where most brands get it wrong when it comes to brand building, with bad measurement and poor organizational structure amongst the biggest contributing factors - and how Fospha is aiming to solve the biggest questions around brand measurement with Glow.

Thanks Alex and team again for having me (and for offering a brief airconditioned respite from the intense heat and chaos of Cannes!)

ClickZ is a ClickZ Media publication in the DTC eCommerce division