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LeBron And Kai Cenat Redefine Gifting Activations

Plus: rPET cuts packaging emissions, enabling lower-footprint holiday drops

Author

Avinash Duggempudi
October 01, 2025 • Estimated Reading Time: 5 minutes

The Wrap Up

Here's what's happening this week in the world of e-commerce and performance marketing for gifting brands:
- Creator-led gifting goes prime time on livestreams
- rPET slashes packaging footprint by 54%
- Halloween launches early with gamified rewards
- EcoVadis Silver adds a vetted packaging partner
- Grandparents gift guide nudges Q4 search demand

⏱️THE MINUTE READ

Juvenon suspected upper-funnel spend were fueling growth, but pixel reporting undervalued them, pushing spend to the bottom funnel.

With Fospha’s Halo, they unified DTC and Amazon sales and uncovered the truth: TikTok was 9X stronger than reported, DTC performance was under-credited by 2.9X, and upper funnel became their growth engine.

  • 📈 +18% revenue growth QoQ

  • 📉 20% CAC improvement YoY

  • 🚀 10X upper-funnel SoW growth

📌WEEKLY MUST-KNOWS

LeBron James surprised streamer Kai Cenat live with a Lakers-colored Audemars Piguet watch and unreleased LeBron XXIII sneakers. The moment underscores how creator-led surprise-and-delight drops can generate real-time social proof and product heat ahead of holiday. Brands and creator marketing teams are driving rapid reach and conversion through high-visibility livestream moments.

A Strategic Packaging Insights report projects the gift wrapping market to grow from $15 billion in 2024 to $22 billion by 2033, led by sustainability and personalization. Growth aligns with e-commerce expansion, reusable and premium materials, and smart packaging add-ons like QR and AR. Retailers, packaging suppliers and DTC brands should align assortments and sourcing toward eco and customizable solutions.

Delta Air Lines and Spanx are releasing a limited-edition travel-wear capsule as Delta marks 100 years and Spanx turns 25. The airline-to-apparel tie-up signals airlines leaning into lifestyle merchandising to extend brand equity and unlock new DTC and loyalty revenue. Expect ripple effects in airport retail, co-branded drops, and member‑exclusive bundles.

⚡QUICK READS

Comar Earns EcoVadis Silver For Sustainability: EcoVadis Silver places Comar in the top 15% on ESG, strengthening the pool of audited primary packaging partners for compliant gifting SKUs.(More)

Wirecutter Releases 2025 Gifts For Grandparents: A fresh, high-authority gift guide will influence Q4 search, affiliate clicks and assortment planning for multi-generational gifting.(More)

The Year’s Best Travel Watch Now Looks Even Better: Nomos refreshes its Club Sport Neomatik Worldtimer with three Night Navigation references, sustaining demand for high-design travel complications ahead of Q4 gifting.(More)

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