The Wrap Up Newsletter - 1.30.2025

PLUS: Luxury boot swag and sustainable packaging are reshaping experiential gifting

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Welcome to The Wrap Up, your weekly newsletter for gifting e-commerce professionals. As we unwrap the start of 2025, now is the perfect time to refresh your strategies and prepare for a year full of opportunities in the gift marketing space.🎁

Editor’s Pick 🌟

📊 REPORT

Fospha's latest research reveals the true halo effect of top marketing channels on Amazon revenue. It's a must-read for any brands selling on Amazon in 2025.

Sector Spotlight 🎥

Innovative marketing strategies are essential for malls to thrive in today's competitive environment. By combining personalization and immersive experiences with traditional and digital approaches, malls can enhance customer engagement. Techniques like experiential marketing, digital integration, and community involvement boost foot traffic and offer memorable shopping experiences.

The projected expansion of the global food gifting market, from $90 billion in 2024 to $160 billion by 2032, showcases a pivotal shift toward personalized offerings and sustainable practices. This growth is bolstered by e-commerce advancements and innovative packaging. With North America at the helm and Asia-Pacific's rapid surge, industry leaders are poised to capitalize on strategic personalization and operational efficiencies in gifting commerce.

Arizton's research reveals the experience gifting market's trajectory toward a $171.52 billion valuation by 2029, driven by a 6.41% CAGR from 2023.

Collaborative strategies and technological advancements aid companies in delivering personalized, experience-centric offerings. Latin America's market growth is fueled by cultural immersion and adventure, offering lucrative opportunities for ecommerce innovation.

Experiential gifting is redefining ecommerce strategies, as CI Group demonstrates at PCMA Convening Leaders in Houston. Their focus on sustainable, locally sourced products and authentic interactions showcases personalization's power in gifting. Jenna Ovadia underscores strategic planning's importance, urging efficiency and authenticity to enrich customer experience and drive ecommerce growth.

Influencer Corner 📣

Performance Pulse 📈

Creating a marketing budget involves six key steps: define business goals, establish a sales cycle, identify outside costs, understand market positioning, select strategies, and research pricing. Ensure budget allocation focuses on high-return channels yet remain adaptable to market trends, integrating innovative "moonshot" strategies for growth.

Google's enhancements to Performance Max provide marketers with greater campaign control and insights. Updates include campaign-level negative keywords, brand exclusions for Search and Shopping ads, and demographic targeting. These features aim to improve transparency and effectiveness, addressing advertisers' calls for more control over AI-driven strategies in digital marketing.

Influencer Marketing

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Global Marketing

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